How do you envision your summer? Are you dreaming about swaying in a comfortable macramé hammock, reading a bestseller on your favorite lounge chair, or sipping on a crisp and sweet wine with your girlfriends? Creating your favorite backdrop for a laidback summer soiree is only a click away.
I'm writing to share an exciting new launch and collaboration from Santa Margherita Wine and artist and design blogger, Justina Blakeney. Their new campaign, "She Shed," is a unique design concept for Santa Margherita to express their passion for crafting premium, eco-conscious wines, while celebrating the latest design trends for outdoor entertaining. To help further this sustainable movement, Santa Margherita is partnering with Recycle Across America (RAA) for this project. The structure of the shed will be made out of reclaimed wood and recycled materials.
Implemented through an interactive social media program, your fans and followers can engage in the process of creating the ideal shed. Every week, readers will have the opportunity to vote on their favorite essentials: hammocks, seating, pillows, wine glasses, motifs/décor etc. on Santa Margherita's Facebook (@SantaMargheritaUS). Additionally, contestants will have the chance to win giveaway prizes including Santa Margherita's premium picnic gift baskets, alongside a $5,000 grand prize for one lucky winner to create their dream outdoor entertaining area. The contest will close on August 12th, ending with a She Shed unveiling event in Los Angeles, CA. At the final reveal, the voted items will be auctioned off and proceeds will be donated to RAA.